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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland...
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this...
Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the...
"In my lifetime, I have never lived one day of peace in my country," says Jose Miguel Sokoloff. This ad executive...
Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive...
Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a...
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a...
Media and advertising companies still use the same old demographics to understand audiences, but they're becoming...
As you surf the Web, information is being collected about you. Web tracking is not 100% evil -- personal data can...
The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How...
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate...